Every brand contact delivers an impression that can strengthen or weaken a customer's view of the company.

Question

Quizplus · Accepted Answer

This statement is true. Every interaction or contact that a customer has with a brand, whether it's through advertising, customer service, or product experience, can impact their overall perception of the company. These impressions can either strengthen or weaken the customer's view of the brand and ultimately, their likelihood to continue doing business with them.

Every Brand Contact Delivers an Impression That Can Strengthen or Weaken