In deciding on the marketing communications mix, companies must allocate the budget over the eight major modes of communication.

Question

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Companies must allocate their marketing budget over the eight major modes of communication, which include advertising, sales promotions, personal selling, public relations, direct marketing, event marketing, digital and social media marketing, and word-of-mouth marketing. The allocation of budget may vary depending on the company's goals, target audience, and overall marketing strategy.

In Deciding on the Marketing Communications Mix, Companies Must Allocate