Companies must consider several factors in developing their communications mix: the type of product market, consumer readiness to make a purchase, and stage in the product's life cycle.

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Companies must consider these factors in order to effectively promote their product and reach their target audience. The type of product market will influence the channels and messages that are most effective, while consumer readiness and the product's life cycle will impact the timing and intensity of promotional efforts.

Companies Must Consider Several Factors in Developing Their Communications Mix