Micromodels of marketing communications concentrate on consumers' specific responses to communications. There are four classic response hierarchy models. List each model and outline their processes from the cognitive stage, affective stage, and behaviour stage.

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The Answer of Micromodels of marketing communications concentrate on consumers' specific responses to communications. There are four classic response hierarchy models. List each model and outline their processes from the cognitive stage, affective stage, and behaviour stage.

Micromodels of Marketing Communications Concentrate on Consumers' Specific Responses to Communications