A good ad normally focuses on one or two ________ selling propositions.
A) core
B) consumer interest
C) subliminal
D) easily identifiable
E) important
Correct Answer:
Verified
Q6: Television is the most powerful advertising medium.
Q7: In designing and evaluating an ad campaign,
Q8: Today, advertising agencies are redefining themselves as
A)
Q9: Advertising objectives can be classified according to
Q10: You have delineated your product's message generation
Q12: Radio's main advantage lies in its
A) flexibility.
B)
Q13: _ is any paid form of nonpersonal
Q14: As the newest brand manager for your
Q15: The company has decided to change its
Q16: A creative brief is an elaboration of
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