The company has decided to change its advertising message in key markets. Speed and flexibility are the issues here as the company scrambles to make up lost ground. Of all of the advertising media available to you, which one offers your company the most "flexibility"?
A) print
B) television
C) billboards
D) place advertising
E) radio
Correct Answer:
Verified
Q10: You have delineated your product's message generation
Q11: A good ad normally focuses on one
Q12: Radio's main advantage lies in its
A) flexibility.
B)
Q13: _ is any paid form of nonpersonal
Q14: As the newest brand manager for your
Q16: A creative brief is an elaboration of
Q17: In developing an advertising program, marketing managers
Q18: One of the disadvantages of television as
Q19: The Canadian Code of Advertising Standards dictates
Q20: You have decided to use print media
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