One of the disadvantages of television as an advertising medium is
A) its relatively low cost per exposure.
B) its ability to demonstrate product attributes.
C) wide reach to a broad spectrum of consumers.
D) its means to dramatically portray usage imagery.
E) the high volume of non-programming material that create clutter.
Correct Answer:
Verified
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Q16: A creative brief is an elaboration of
Q17: In developing an advertising program, marketing managers
Q19: The Canadian Code of Advertising Standards dictates
Q20: You have decided to use print media
Q21: The ad agency you are working with
Q22: In choosing the proper media to carry
Q23: An _ is a specific communications task
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