The ad agency you are working with cites studies that show that consumers wait until the last minute to make buying decisions and in fact, one study suggested that over 70 percent of all buying decisions are made in the store. The ad agency is urging you to approve the creation of ________ to capitalize on these spontaneous buying decisions.

Question

Quizplus · Accepted Answer

Point-of-purchase material (also known as POP displays or signage) is specifically designed to influence purchase decisions in-store. This type of material is strategically placed near products and can include things like shelf talkers, displays, standees, and posters. Since the ad agency has cited studies that suggest the majority of buying decisions are made in-store, creating point-of-purchase material would be the best way to capitalize on this trend.

The Ad Agency You Are Working with Cites Studies That