________ is finding the most cost-effective media to deliver the desired number and types of exposures to the target audience.

Question

Quizplus · Accepted Answer

Media selection involves choosing the right media channels that will effectively reach the target audience with the desired number and types of exposures. It considers factors such as reach, frequency, and cost-effectiveness to help maximize the impact of the advertising campaign. Media buying, weight, frequency, and reach are all important aspects of media planning, but they are not the same as media selection.

________ Is Finding the Most Cost-Effective Media to Deliver the Desired