In-store advertising including ads on shopping carts, in aisles, on shelves, ads on the floor, and "talking" shelves are all examples of ________ advertising.

Question

Quizplus · Accepted Answer

In-store advertising that targets consumers at the point-of-purchase, such as ads on shopping carts, in aisles, and on shelves, is commonly referred to as point-of-purchase advertising or point-of-decision advertising. These advertising tactics are meant to influence a shopper's final decision to purchase a product by placing the ad right where the purchase is being made. This type of advertising is also sometimes referred to as in-store marketing. Therefore, the best choice is E) point-of-purchase.

In-Store Advertising Including Ads on Shopping Carts, in Aisles, on Shelves