A company has to decide on how to allocate its advertising budget over space as well as over time. A company makes "spot buys" when it buys TV time in just a few markets or in regional editions of magazines. These markets are called

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Areas of dominant influence (ADIs) are specific markets or regions where advertisers can purchase time or space for their advertisements. These areas are usually defined by the dominant media outlets in that market or region and are determined by factors such as population, demographics, and purchasing power. Therefore, ADIs are the most relevant and applicable term for the given scenario as they provide a specific market or region for advertisers to target their advertisements.

A Company Has to Decide on How to Allocate Its