The ________ involves scheduling the advertising in relation to seasons and the business cycle.

Question

Quizplus · Accepted Answer

Macroscheduling decision involves scheduling the advertising in relation to seasons and the business cycle. It looks at the broader picture of when to advertise and when not to advertise, rather than the specific details of when and where the ads will be placed (microscheduling decision). Editorial quality, ad placement policies, and effective ad-exposed audience are all important considerations in advertising but are not directly related to scheduling.

The ________ Involves Scheduling the Advertising in Relation to Seasons