In choosing the proper media to carry the message, advertisers must decide on
A) target markets, users, heavy users.
B) strategy, users, media.
C) markets, target markets, consumers.
D) reach, impact, television stations.
E) reach, frequency, impact.
Correct Answer:
Verified
Q17: In developing an advertising program, marketing managers
Q18: One of the disadvantages of television as
Q19: The Canadian Code of Advertising Standards dictates
Q20: You have decided to use print media
Q21: The ad agency you are working with
Q23: An _ is a specific communications task
Q24: _ is finding the most cost-effective media
Q25: The mission of the _ is to
Q26: Marketers pay fees so that their products
Q27: _ is most important when launching new
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