When retailers buy a greater quantity of product during a deal period than they can sell during the deal period we call this

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Forward buying refers to the practice of retailers purchasing more inventory than they can sell during a promotional period, with the intention of using the excess inventory to sell at a later date. This is a common practice during deal periods such as Black Friday or Cyber Monday when retailers offer steep discounts to shoppers, and may result in an increase in short-term revenue for the retailer. However, it can also impact the demand and profitability of products in the long-term, as excess inventory may need to be sold at a discount or written off as a loss.

When Retailers Buy a Greater Quantity of Product During a Deal