The marketing department of your company is sponsoring an event for the local marathon runners in your community. As a running shoe manufacturer, the rationale for such a sponsorship includes
A) to express commitment to the community.
B) to increase awareness of the company or product name.
C) to create experiences and evoke feelings.
D) to identify with a particular target market or life style.
E) all of the above.
Correct Answer:
Verified
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