There are two basic approaches to measuring the effects of sponsorship activities. The supply-side method focuses on potential exposure by assessing the extent of media coverage. The demand-side method focuses on reported ________ from consumers.
A) seen
B) donations
C) compensated
D) exposure
E) heard

Question

Quizplus · Accepted Answer

The demand-side method of measuring the effects of sponsorship activities focuses on reported exposure from consumers, which involves assessing how much the consumers have been exposed to or have noticed the sponsorship, rather than just potential exposure or media coverage.

There Are Two Basic Approaches to Measuring the Effects of Sponsorship