As a sponsoring organization of a recent sporting event, your ad agency presented you with the following information": our brand was visible on national television for a total of 500 second"; this exposure represents $100 000 in advertising based on the national rate." This is an example of what ________ measurement.
A) demand-side
B) share of voice
C) share of market
D) market share
E) supply-side

Question

Quizplus · Accepted Answer

Supply-side measurement refers to evaluating the value of advertising exposure based on the cost of media placement, such as the national rate for television advertising.

As a Sponsoring Organization of a Recent Sporting Event, Your