The term "sales representative" covers a broad range of positions. We call a sales representative whose expertise is in the solving of a customer's problem a(n)
A) demand creator.
B) order taker.
C) solution vendor.
D) technician.
E) missionary.

Question

Quizplus · Accepted Answer

A sales representative whose expertise is in the solving of a customer's problem is typically referred to as a solution vendor. They focus on understanding the customer's needs and providing them with customized solutions that meet those needs, rather than simply pushing a product or service. This approach is more consultative and relationship-oriented, and requires a deep knowledge of the customer's industry and specific challenges.

The Term "Sales Representative" Covers a Broad Range of Positions