The first step in the process of selling is to
A) close.
B) prospect.
C) present.
D) preapproach.
E) approach.

Question

Quizplus · Accepted Answer

Prospecting is the first step in the selling process. It involves identifying potential customers who may be interested in buying the product or service being offered. This can be done through various methods such as referrals, cold calling, networking, and lead generation. Without proper prospecting, a salesperson may waste time and resources trying to sell to the wrong people or those who have no interest in the product or service.

The First Step in the Process of Selling Is to