One of the great advantages of direct marketing is the ability to test, under real marketplace conditions, different elements of an offer strategy. The response rate is only a part of the campaign's impact. Suppose an insurance company collects a 1.5% response to their direct mail program. What else may they have achieved, beyond the new orders?

Question

Quizplus · Accepted Answer

The Answer of One of the great advantages of direct marketing is the ability to test, under real marketplace conditions, different elements of an offer strategy. The response rate is only a part of the campaign's impact. Suppose an insurance company collects a 1.5% response to their direct mail program. What else may they have achieved, beyond the new orders?

One of the Great Advantages of Direct Marketing Is the Ability