La Senza is planning an email campaign to increase frequency of purchase among their loyal customer base. One of the important guidelines for pioneering e-mail marketers is to "give the customer a reason to respond." Explain what this means and offer some ways that La Senza can do this.

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The Answer of La Senza is planning an email campaign to increase frequency of purchase among their loyal customer base. One of the important guidelines for pioneering e-mail marketers is to "give the customer a reason to respond." Explain what this means and offer some ways that La Senza can do this.

La Senza Is Planning an Email Campaign to Increase Frequency