Two factors that contribute to a successful new product are ________ and ________.
A) marketing departments that have expertise in new products/well-defined product concept
B) a firm with "deep pockets"/average product
C) a unique superior product/well-defined product concept
D) a firm with "deep pockets"/strong marketing team
E) creative designers/complex features
Correct Answer:
Verified
Q22: Many companies assign responsibility for new-product ideas
Q23: Once a company has carefully segmented the
Q24: Ansell Healthcare, Hydro Quebec, and other companies
Q25: New product ideas can come from interacting
Q26: One-on-one interviews and _ discussions can explore
Q28: Technical companies can learn a great deal
Q29: To bring new products to market, some
Q30: The number-one success factor to new product
Q31: 3M, Hewlett-Packard, Lego, and many other companies
Q32: The new-product development process starts with the
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