To bring new products to market, some companies have assigned responsibility to new-product managers, new-product departments, and high-level management committees. These would all be examples of

Question

Quizplus · Accepted Answer

The description provided in the question aligns with the concept of a new-product development organization within a firm, which is responsible for bringing new products to market through various managerial positions, departments, and committees.

To Bring New Products to Market, Some Companies Have Assigned