In consumer-goods market testing, the company seeks to estimate four variables. These four variables are: trial, first repeat, adoption, and
A) purchase frequency.
B) preferences.
C) money back guarantee.
D) usage.
E) price.

Question

Quizplus · Accepted Answer

Purchase frequency is the correct answer because it refers to how often consumers buy the product after trying it, which is a key variable in understanding the product's performance in the market alongside trial, first repeat, and adoption.

In Consumer-Goods Market Testing, the Company Seeks to Estimate Four