The degree to which the beneficial results of an innovations use are observable or describable to others is called
A) divisibility.
B) communicability.
C) compatibility.
D) complexity.
E) relative advantage.

Question

Quizplus · Accepted Answer

Communicability refers to the extent to which the results of an innovation can be communicated or described to others. This is an important aspect to consider when trying to promote the adoption of an innovation, as others may be more likely to adopt it if they can easily understand its benefits. The other answer choices are also important aspects of innovation adoption, but they do not specifically relate to observability or describability.

The Degree to Which the Beneficial Results of an Innovations