Consumer preferences for alternative product concepts can be measured through conjoint analysis, a method for deriving the utility values that consumers attach to varying levels of a product's attributes.

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Conjoint analysis is a method used to measure consumer preferences for different product attributes and their levels. It helps in determining the utility values that consumers give to each attribute and its level, which can be used to develop and optimize new product concepts.

Consumer Preferences for Alternative Product Concepts Can Be Measured Through