A "sprinkler" approach to international marketing is defined as
A) countries in which the supply of raw material is greatest is entered first.
B) countries in which the demand for the product is greatest is entered first.
C) countries that are gradually entered sequentially.
D) many countries are entered simultaneously.
E) countries that are entered when timing is right.

Question

Quizplus · Accepted Answer

A "sprinkler" approach to international marketing means entering many countries simultaneously like a sprinkler watering a lawn. This allows for a broader market reach and potential for greater profits.

A "Sprinkler" Approach to International Marketing Is Defined as