When Microsoft introduces a new form of Windows software, the first-mover approach is preferred. Microsoft would then tend to use which form of entry strategy?
A) sprinkler
B) waterfall
C) born global
D) market attractiveness
E) continuous

Question

Quizplus · Accepted Answer

The first-mover approach is a type of market entry strategy in which a company introduces new products or services to the market before their competitors do. The sprinkler approach involves simultaneously entering several geographic areas with a product or service, which is not relevant in this case. The waterfall approach is a type of project management methodology, not an entry strategy. Born global is a strategy used by startups that target multiple countries from their inception. Market attractiveness is an assessment of the potential of a particular market, not a strategy. The continuous approach involves regularly improving and updating existing products or services, not entering new markets. Therefore, the best choice for Microsoft would be the first-mover approach, which is a form of market entry strategy.

When Microsoft Introduces a New Form of Windows Software, the First-Mover