Licensing is a simple way to become involved in international marketing. In licensing, the licensor issues a license to a foreign company to use a process, trademark, patent, or trade secret for a(n)
A) exchange of information or propriety information.
B) limited period of time.
C) exchange for "their" process, trademark, patent, or secret.
D) exchange for access to the market place.
E) fee or royalty.

Question

Quizplus · Accepted Answer

Licensing involves granting permission to a foreign company to use intellectual property in exchange for a fee or royalty, making it a straightforward entry into international markets.

Licensing Is a Simple Way to Become Involved in International