Most brands are adapted to some extent to reflect significant differences in ________, competitive forces, and the legal and political environment.
A) political and social mores
B) business mission, brand development
C) strategy, consumer behaviour
D) consumer behaviour, brand development
E) programs, marketing communications

Question

Quizplus · Accepted Answer

Brands are adapted to reflect significant differences in consumer behaviour and brand development, such as cultural differences, preferences and values of different markets. Competitive forces are also considered when adapting brands, for instance when trying to differentiate from competitors' products. Legal and political environment affect brands as well, as regulations and laws can impact how brands are marketed and sold in different countries. However, political and social mores are not the main factors considered when adapting brands. Programs and marketing communications are also not mentioned as adapting factors in this context.

Most Brands Are Adapted to Some Extent to Reflect Significant