P&G is about to enter the international market with its latest stain remover product. If P&G decides to take this product global by using the same marketing program wherever the product is sold, what form of global marketing program has it chosen?
A) adapted marketing program
B) global marketing program
C) straight extension marketing program
D) standardized marketing program
E) localized marketing program

Question

Quizplus · Accepted Answer

P&G has chosen a standardized marketing program, which involves using the same marketing program for the product wherever it is sold. This approach assumes that the product and the target customers have similar needs and preferences across different countries or regions.

P&G Is About to Enter the International Market with Its