A global marketer, such as Gillette, prefers to enter countries that: (1) rank high on market attractiveness; (2) are low in market risk; and (3)
A) in which they would have a promotional advantage.
B) in which they would have a competitive advantage.
C) in which they would have a service advantage.
D) in which they have a product alliance.
E) in which they would have a pricing advantage.

Question

Quizplus · Accepted Answer

Global marketers prefer to enter countries where they would have a competitive advantage, such as access to resources or unique strengths in marketing or distribution. This helps them to succeed in the market, even if there are existing competitors or challenging market conditions.

A Global Marketer, Such as Gillette, Prefers to Enter Countries