Finnish cellular phone superstar Nokia customized its 6100 series phone for every major market in which it sells the product. In Asia, for example, the developers raised the ring volume so that it could be heard on the crowded Asian streets. This kind of adaptation is called

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The kind of adaptation that Nokia conducted is called regional version. It is a customization of a product to suit a particular region or group of countries with similar cultural and market demands. In this case, Nokia adapted the phone's ring volume for the Asian market, where the crowded streets require a louder ringtone.

Finnish Cellular Phone Superstar Nokia Customized Its 6100 Series Phone