Straight extension means introducing the product in the foreign market without any changes to the brand.
Correct Answer:
Verified
Q91: In licensing, the licensor issues a license
Q107: Global marketers know that buyers hold distinct
Q108: Product adaptation involves altering the product to
Q109: In contract manufacturing, the firm hires local
Q110: Export-management companies agree to manage a company's
Q111: Management contracts offers foreign owners the opportunity
Q113: Forward invention is creating a new product
Q114: Companies can run the same marketing communications
Q115: Foreign investors may join with local investors
Q117: If the company adapts both the product
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents