Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called communication adaptation.
Correct Answer:
Verified
Q82: The ultimate form of foreign investment is
Q91: In licensing, the licensor issues a license
Q109: In contract manufacturing, the firm hires local
Q110: Export-management companies agree to manage a company's
Q111: Management contracts offers foreign owners the opportunity
Q112: Straight extension means introducing the product in
Q113: Forward invention is creating a new product
Q115: Foreign investors may join with local investors
Q117: If the company adapts both the product
Q119: Domestic-based export agents seek and negotiate foreign
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents