The product-management organization has several advantages. Which of the following is a disadvantage of the product-management system?
A) the product manager is an expert in his/her category only
B) the company's smaller brands have a product advocate
C) provides for management succession
D) can concentrate on developing cost-effective marketing mix for the product.
E) he/she can react quickly to new products in the marketplace
Correct Answer:
Verified
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