________ is marketing that links the firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm.
A) Multi-level marketing
B) Cause-related marketing
C) Socially-responsible marketing
D) Asset marketing
E) Direct marketing
Correct Answer:
Verified
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Q57: Cause-related marketing is part of
A) socially-responsible marketing.
B)
Q58: A successful cause marketing program can produce
Q59: Promotional efforts behind a cause-related marketing program
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