One of the cardinal rules in conducting the marketing audit is that
A) a "short version" of a marketing audit is satisfactory.
B) a marketing audit is not necessary except when the company is in trouble.
C) it has to be independent.
D) one must not rely solely on company managers for data and opinions.
E) it has to be conducted periodically and comprehensively.
Correct Answer:
Verified
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Q57: Cause-related marketing is part of
A) socially-responsible marketing.
B)
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Q63: Rising customer expectations, evolving employee goals and
Q64: A number of "deadly sins" signal that
Q65: Choosing the right goal or objective for
Q66: _ is the process that turns marketing
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