A number of "deadly sins" signal that the marketing program is in trouble. With the following signs, identify the "sin." "Poor identification of market segments, poor prioritization of market segments, no market segment managers, employees who think that it is the job of marketing and sales to serve customers, no training program to create a customer culture, no incentives to treat the customer especially well."

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This set of signs points to the sin of not being sufficiently market-focused and customer-driven. The poor identification and prioritization of market segments, lack of segment managers, and absence of a customer culture training program and incentives all suggest that the company is not putting the needs and wants of its customers at the center of its marketing efforts.

A Number of "Deadly Sins" Signal That the Marketing Program