Choosing the Right Goal or Objective for a Social Marketing

Choosing the right goal or objective for a social marketing program is critical. Some examples of the range of possible objectives include

A) cognitive campaigns, marketing campaigns, brand campaigns, value campaigns.
B) behavioural campaigns, action campaigns, "shock" campaigns.
C) cognitive campaigns, behavioural campaigns, marketing campaigns, advertising campaigns.
D) cognitive campaigns, action campaigns, behavioural campaigns, value campaigns.
E) "shock" campaigns, marketing campaigns, brand campaigns, action campaigns.