Some companies have established a marketing controller position to specialize in improving marketing efficiency. Which of the following would be a task performed by this position?

Question

Quizplus · Accepted Answer

Evaluating customer and geographic profitability is a task that would fall under the responsibility of a marketing controller. This position is focused on improving marketing efficiency and effectiveness, which often involves analyzing data and identifying opportunities for improvement in areas such as customer acquisition, retention, and profitability. Developing brand positioning, brainstorming advertising campaign concepts, recruiting a sales force, and managing new product development are all important marketing activities, but they are not typically the primary responsibilities of a marketing controller.

Some Companies Have Established a Marketing Controller Position to Specialize