________ is a comprehensive systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.

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Quizplus · Accepted Answer

The given definition perfectly fits the concept of a marketing audit. Marketing intelligence refers to ongoing monitoring and gathering of information about the marketing environment, marketing metrics are quantifiable measures of marketing performance, marketing plan refers to a formal document outlining the company's marketing strategy and activities, and marketing management is the process of planning, organizing, implementing, and controlling the marketing efforts of a company.

________ Is a Comprehensive Systematic, Independent, and Periodic Examination of a Company's