A successful cause-marketing program can produce a number of benefits for a firm. When Lenscrafters developed its Give the Gift of Sight program that provides free vision screening, eye exams, and glasses to more than 3 million needy people around the world, the cause marketing program would have resulted in a number of benefits. List some of these benefits.

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The Answer of A successful cause-marketing program can produce a number of benefits for a firm. When Lenscrafters developed its Give the Gift of Sight program that provides free vision screening, eye exams, and glasses to more than 3 million needy people around the world, the cause marketing program would have resulted in a number of benefits. List some of these benefits.

A Successful Cause-Marketing Program Can Produce a Number of Benefits