Tesco, a leading U.K. retailer, has created a "Computer for Schools" program. What are some of the specific means by which Tesco's cause-marketing program can build brand equity with consumers?

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The Answer of Tesco, a leading U.K. retailer, has created a "Computer for Schools" program. What are some of the specific means by which Tesco's cause-marketing program can build brand equity with consumers?

Tesco, a Leading U