For a fast food chain, McDonalds, Burger King, and Wendy's would be categorized under which of the following forces in Porter's model?
A) competition from existing rivals
B) bargaining power of customers
C) bargaining power of suppliers
D) competition from new competitors

Question

Quizplus · Accepted Answer

McDonalds, Burger King, and Wendy's are all existing rivals in the fast food industry, making them a part of the competition from existing rivals force in Porter's model.

For a Fast Food Chain, McDonalds, Burger King, and Wendy's