Porter defined ________ as the amount of money that a customer is willing to pay for a resource, product, or service.
A) price
B) value
C) premium
D) cost

Question

Quizplus · Accepted Answer

Porter defined value as the amount of money a customer is willing to pay for a resource, product, or service. Price refers to the actual amount charged, premium refers to an additional cost for a higher quality product, and cost refers to the expenses incurred in producing a product or providing a service.

Porter Defined ________ as the Amount of Money That a Customer