Qtopia Inc. wants to increase customer loyalty toward its currently one-of-a-kind software, ET Fonome. It does so by offering additional services like automatic updates and free upgrades. Which of the following forces in Porter's model is Qtopia Inc. addressing in this situation?
A) competition from vendors of substitutes
B) competition from new competitors
C) bargaining power of suppliers
D) bargaining power of customers
Correct Answer:
Verified
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