Staples sells office supplies and machines, furniture, and technology and business services both in stores and online. It sells every kind of stationery that one can imagine. It has over 2,000 stores worldwide in 26 countries. This is an example of a(n)________.
A) industry-wide differentiation strategy
B) focused differentiation strategy
C) focused cost leadership strategy
D) industry-wide cost leadership strategy

Question

Quizplus · Accepted Answer

Staples operates on a large scale with a wide range of products, indicating an industry-wide differentiation strategy, offering unique products and services across a broad market.

Staples Sells Office Supplies and Machines, Furniture, and Technology and Business