What Is Meant by the Concept of a 'Stake in Conformity

What is meant by the concept of a 'stake in conformity'?

A) The extent to which an individual contributes to the creation of social norms
B) The extent to which an individual has an incentive to conform to social norms
C) The extent to which a group has an incentive to break down social norms
D) The extent to which a group contributes to the reinforcement of existing social norms