Establishing listening platforms to track mentions of products and brands on social media is referred to as ________.
A) social responsibility
B) social media optimization
C) search engine optimization
D) social media monitoring

Question

Quizplus · Accepted Answer

Social media monitoring involves setting up listening platforms to track mentions of products and brands on social media, enabling companies to better understand their online reputation and engage with their audience. Social responsibility refers to a company's ethical obligations to society, while social media optimization and search engine optimization are both strategies for increasing online visibility and engagement.

Establishing Listening Platforms to Track Mentions of Products and Brands